Left out the mascot
GitHub’s own brand deck rules the mascot out three ways: in joint branding with another company, to sell, and on serious topics such as security. The lockup carries the brand instead.
GitHub brand deck
I design B2B ads and websites that bring qualified leads. I find what’s broken before I open a design tool.
Designing for B2B since 2020, across industry, agency and SaaS. I write, design and build the work myself, from Braga, Portugal.
Selected work.
5 projects, 2020 to 202601HVAC, industrial B2B
Termocelsius: +35% qualified leads from a new website
A heating and air conditioning installer in the Algarve, with a team of ten. As marketing lead for three and a half years, the brand, the website, the quote form and the content were my work.
Project details
94
quote requests through the site, April to August 20262
40%
faster quote replies, with automatic confirmations
+45%
organic traffic, year over year
02LinkedIn ads, B2B SaaS
Diagnostic ad creative for B2B SaaS
I find the failure mode in a LinkedIn ad before I open a design tool, then rebuild the creative around it.
Project details
Client work, through an agency
Tec D, a TD SYNNEX company: four LinkedIn ads for Microsoft Fabric and GitHub Copilot resellers
Decision 1 of 4
On the record
Two brands in one ad, each with its own rules. These are the calls I wrote down for the client, with the source for each. Pick one to see it on the ad.
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GitHub’s own brand deck rules the mascot out three ways: in joint branding with another company, to sell, and on serious topics such as security. The lockup carries the brand instead.
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The client asked for the icon alone. Microsoft’s guidance says product icons are storytelling elements, not logos, so a bare icon can’t stand in a logo slot. I flagged it with the page reference, and the client agreed.
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I planned a squared off bubble and tested it. Without the tail it stopped reading as a message, so the tail stayed to do the recognition work.
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The client wanted a fuller purple gradient than the brief’s roughly 5%. I made it, kept green on the accents so the ads still read as GitHub, and flagged it in writing.
“Very fast turnaround, great artworks... caught some details w/r to brand guidelines that we missed.”
The agency ran the media; results weren’t shared with me.
On the record
Two brands in one ad, each with its own rules. Swipe through the calls I wrote down for the client.
Kept the Microsoft Fabric wordmark
The client asked for the icon alone. Microsoft’s guidance says product icons are storytelling elements, not logos, so a bare icon can’t stand in a logo slot. I flagged it with the page reference, and the client agreed.
Microsoft guidance, page 14
Kept the tail on the chat bubble
I planned a squared off bubble and tested it. Without the tail it stopped reading as a message, so the tail stayed to do the recognition work.
Tested both versions
Flagged a departure from the brief
The client wanted a fuller purple gradient than the brief’s roughly 5%. I made it, kept green on the accents so the ads still read as GitHub, and flagged it in writing.
Tec D brief, clause 6.4
“Very fast turnaround, great artworks... caught some details w/r to brand guidelines that we missed.”
The agency ran the media; results weren’t shared with me.
Client work
Trustivo: one ad to the brief, one to my diagnosis
To the client’s brief
To my diagnosis
Trustivo sells review automation to local businesses. The category advertises in badges, dashboards and star clutter; Trustivo’s own site is calm. My concept skipped the software entirely.
The hypothesis
An owner stops scrolling at the screen their customers use to choose, not at the product that fixes it.
Self-initiated study
Hypercore: turning Excel sprawl into a TOFU hook for private credit
Before
After
The hypothesis
Private credit operators have normalised their Excel dependency but know it’s fragile.
One concept, not a set of three. If the diagnosis is right, variations are noise; if it’s wrong, three of them won’t save it.
03Founder, self-initiated
Multibound: selling websites to factories with a free preview
I audit a manufacturer’s current site, build their new homepage before they pay, and let them judge the real thing.
Project details
Three of twenty previews
1 / 3
- Pick the panel, thickness and acoustic version, and the datasheet values, declaration of performance and BIM object follow.
- Set the U-value, fire and sound targets, and the page shows the minimum thickness, or why a panel fails.
- Panels from the simulator carry into the quote form. The client only adds the area.
- 8 decision notes ship with this preview
- The stock leads: counters and category filters show what is for sale before any contact step.
- An honest brand index: for used machines, the count is marked as a minimum, and the page says why.
- The quote form still works without JavaScript: the button opens an email with the request already written.
- Every count on the page was taken from the company’s current site
- The first screen says what the company builds: robot cells and mobile robot fleets, from project to installation.
- Four specs lead the page, the explanation comes after.
- A quote request in four steps, with a live count of questions answered and a PDF summary.
- 8 decision notes ship with this preview
50
site audits
20
live homepage previews, built before any payment
Reply rate by offer. Audit alone: 12.5%, 5 replies from 40 emails. Live preview: 25%, 5 replies from 20 previews.
A reply is not always a yes.
04Webflow, freelance
Webflow sites built around one action
I’ve designed and built sites in Webflow as a freelancer since 2020. Two of them, live today.
Project details
Short-stay management, Algarve
The Albufeira Concierge
Owners want to know what their home could earn. The estimate form sits on the first screen, in 4 languages, and I connected it to the client’s CRM.
145
forms through the website, June to August 20263
Restaurant, Porto
46 Restaurant
Portuguese and Italian cooking, with handmade pasta and wines from its own estate. The first screen says it in one line and asks for one thing: a table.
Visit the site10+
Webflow sites since 2020
30 to 150
leads a month per site, depending on the sector and the SEO8
05Branding
Brand systems for B2B software and events
Three identities: one chosen from 10 designers’ proposals, one for a client and one self-initiated.
Project details
6 images
Event identity, 2025
Blue Bolt Connect
Identity, signage, tickets, merchandise and stage
The result
Blue Bolt’s own event. My identity was chosen from 10 designers’ proposals. The event was later cancelled, so these are the applications as designed.
- A four-cell grid spells CON 25, so the logo also frames dates, taglines and patterns.
- A split O, two halves meeting, repeats as a pattern and as the face on the T-shirt.
- Navy and orange, and one line on every piece: Transforma ideias em resultados.
7 images, 1 animation
Client work
Drivian Telematics
Brand identity, UI and creative direction
The challenge
The existing branding lacked consistency and didn’t reflect the mobile-first nature of the product.
- A custom logotype with geometric cuts that suggest motion and accuracy.
- Deep tech blues and neutral greys, for security and professionalism.
- A graphic system drawn from maps, data networks and movement.
9 images
Self-initiated concept
Boltmail
Creative direction, identity and UI
The challenge
A distinctive, trustworthy identity for an email marketing product in a crowded market, both technical and human.
- No lightning bolt: a slightly italic wordmark carries the energy instead.
- Black and orange, for structure and energy.
- Create. Design. Convert. One line for every campaign.
One designer, fewer handoffs.
What changes for a marketing team when the designer can also write, build and measure.
The usual flow: a brief goes to a copywriter, a designer, a developer and an analyst, with four handoffs. With me: one brief, one handoff, then the work goes live.
Usual team4 handoffs
Every handoff is a new brief and another review round.
With me1 handoff
One brief. The copy, the design, the build and the numbers come back from the same person.
Write
The copy comes with it.
Every Multibound preview ships with copy I wrote and a note on each decision.
See the previewsDesign
One system, every channel.
Identity, LinkedIn ads, landing pages and websites that look like one company.
See the brand systemsBuild
What I design, I ship.
In Webflow, or in code with Claude Code. No waiting for a developer to see it live.
See the Webflow sitesMeasure
Numbers with sources.
Every figure on this page has a footnote. Hover one to see where it comes from.
See the Termocelsius numbers“I would recommend Eduardo to anyone who values flexibility, adaptation, and excellent, prompt communication.”
About.
I studied marketing, then spent three and a half years as the marketing lead of an HVAC company, where design had to bring quote requests, not likes.
At Blue Bolt I ran design for more than ten accounts and coached design interns. In 2026 I started Multibound, a studio that sells websites to Portuguese manufacturers.
Part time, I lead a five person street fundraising team and close about 15 monthly donors a month myself.7
Talking to strangers every day made me a better designer.
- Available
- Now
- Experience
- Since 2020, across industrial B2B, agency and SaaS
- Engagement
- Employee or contractor, either works
- Based in
- Braga, Portugal. Remote with EU and US teams
- Languages
- English, C2 (EF SET). Portuguese, native.
- Education
- BSc in Marketing, Universidade do Algarve, 2018 to 2021
Open to remote work
Can start now
Employee or contractor
Hiring a B2B designer? Send me the page you’d fix first.
Add the role or the brief. I reply within 2 hours in Braga working hours, with the first three fixes I’d make.
- 01You send one page. A landing page, an ad or a homepage, with the role.
- 02I reply with three fixes. Within 2 hours, before any call.
- 03You choose the next step. A call, a test or your usual process. I can start now.
I reply within 2 hours in Braga working hours.It is in Braga, where you are. Expect a reply within 2 hours.It is in Braga, where you are. I reply first thing in the morning, Braga time.
New message
- To
- hello@eduardopereira.design
- Subject
- Hiring: B2B designer
Hi Eduardo,
We’re hiring for the role.
The page we’d fix first: a link
Ideal start: a date
Eduardo PereiraRe: Hiring: B2B designer
1 h 40 min later
Thanks. Here’s what I’d fix first:
- 1The headline says what you do, not who it’s for.
- 2The form asks for too much before the first call.
- 3The proof sits below the first screen.
Example reply